Kirshbaum quickly dumped gasoline on Amazon's publishing sparks: Last month, he signed uber-popular self-help author Timothy Ferriss, whose book The 4-Hour Workweek (published by Crown, a division of Random House) remains a perennial bestseller. ![]() ![]() The effort expanded the next year into a line of foreign translations and another of "manifestos" from thought leaders, but it stayed fairly under-the-radar until this May, when Amazon brought in famed New York editor Larry Kirshbaum to head up its Amazon Publishing unit. And those Amazon deals are a boon for consumers, the authors say, because they bring earlier book releases and cheaper prices.Īmazon quietly launched its own book imprint in 2009.
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